Beyond cost cutting: Smarter resource allocation through zero-based budgeting in Turkey

What will define financial resilience for companies in Turkey? Many companies struggle with how resources are allocated. Therefore, moving beyond incremental budgeting and building a culture of cost ownership is becoming critical. Zero-Based Budgeting (ZBB) offers a structured approach to driver smarter spending, stronger discipline, and sustainable growth.

The challenges companies in Turkey face – and why cost optimization matters

Companies operating in Turkey have been navigating a demanding and highly uncertain economic environment in recent years. Persistently high and volatile inflation, currency fluctuations, rising labor costs, and increasing rent and energy expenses have placed significant pressure on profitability, particularly across retail, consumer goods, and service sectors.

Heightened consumer price sensitivity has further constrained the ability to pass rising costs on to customers. The prevailing expectation is that the…