Driving commercial growth through sales and pricing for an outdoor surfacing provider 

Access in low- and middle-income countries (LMICs) has long depended on donor-funded programs, one-off partnerships, and isolated pricing initiatives. While these approaches delivered varying levels of success, they were not designed for scale or sustainability. With more than 80% of the world’s population living in LMICs, equitable access is becoming a strategic necessity for pharmaceutical compa