When the playbook keeps changing: A conversation on what stays true about growth
The way companies grow has changed more in the past five years than in the previous twenty. COVID, inflation, monetary policy shifts, tariffs, geopolitical fractures, and the rapid integration of AI have rewired the commercial environment.
In a recent conversation, two of our Simon-Kucher experts sat down to discuss what this means for commercial leaders – Brad Soper, Senior Partner and Managing Partner Americas, with deep experience in B2B industrials, and Sara Yamase, Partner and Global Head of Technology, Media & Telecom at Simon-Kucher. Their day-to-day client realities sit at opposite ends of the commercial spectrum. What is striking is how similar the structural shifts are that they observe – and what separates the companies that adapt from…
