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2026 Global Telecommunications Study results
Published on February 6, 2026
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Business continuity plan: building resilience that protects revenue and operations
February 6, 2026
Key takeawaysA business continuity plan protects both operations and revenue during disruptions. It goes beyond compliance by strengthening pricing and sales, along with customer relationships. Effective planning combines risk assessment, recovery strategies, and execution readiness. Operational resilience depends on aligning continuity with the broader business strategy. Continuous monitoring
Brand portfolio strategy: Competing in a commoditized telco market
February 6, 2026
Today, telcos are losing their power to differentiate, and brand is one of the few levers left to justify value. Yet, half of customers believe their provider does not offer good value-for-money – an issue that budget players are largely immune to as they fuel customers’ “fear of missing out”. Many operators still rely on a single-brand or legacy multi-brand model, effectively conceding the budget
