The next layer of value: AI strategy for data, information, and analytics businesses

AI is changing how customers use data: less like a destination they visit, and more as a layer inside their day-to-day workflows. That creates a clear opportunity for providers, but also a risk that valuable usage becomes embedded before it is properly priced or controlled. Providers that get the rights, access model, and pricing right can turn that risk into a new source of growth. 

AI is changing the interface of data, information, and analytics businesses. It is already beginning to create value for customers and providers and has the potential to create much more.

But the market is still emerging. Figuring out where to focus and how to commercialize AI is not straightforward, and providers risk failing to capture the full incremental value AI can create because they do not ask the right questions at the start.

We at Simon-Kucher believe all providers need to concretely answer three questions: 

Where should we focus,…