Agentic AI: From pilots to commercial impact

Agentic AI is quickly becoming a priority on the corporate agenda. But beyond the technology and the hype, a more important question emerges for business leaders: How can Agentic AI drive tangible commercial value – accelerating revenue growth, improving margins, and strengthening customer relationships?

From identifying pricing opportunities and improving sales effectiveness to enabling more targeted customer engagement and smarter commercial decisions, Agentic AI has the potential to fundamentally change how companies drive commercial performance.

The challenge is moving beyond experimentation to identify where the greatest value lies – and how to capture it.

While many organizations are already exploring AI agents, fewer have established a clear path to commercial impact. Which use cases offer the strongest business case? How can AI agents improve pricing, sales, and customer management? Where can they augment commercial decision-making, and…