Protecting and growing profit margins in 2023

Company profit margins are under attack. In a recent FD survey, it was found that 93% of C-Suite executives in the Netherlands expect a drop in profit margins of between 10-25%.  That’s a scary number and requires businesses to take action to protect their profit margins.

Over the last two years, cost increases have been consistently inflated to double digits. Eventually, there was always going to be a point where costs could no longer be passed on straight to the customer. Businesses still want to do this, but they need to be smart about how they go about it. These cost pressures, paired with falling consumer confidence, consumer demand, and persistent inflation, mean that businesses operating in the…