How and when to use bundle pricing as part of your strategy

A successful bundle pricing strategy has the potential to increase revenue and customer reach. But when should you use it and how do you make sure it’s a success? 

What is bundle pricing?  

Companies use bundle pricing to combine and sell several individual products or services at one, discounted, price point that is cheaper than if the same were sold separately. Its most famous example? The McDonald’s Extra Value Meal. 

What are the advantages of bundle pricing? 

At Simon-Kucher, we often work with clients to leverage the many advantages of bundle pricing, while helping them avoid any risks. Here are some of the most compelling advantages: 

• Simplify choice for customers: It’s much more convenient for customers to buy a bundle than choose from a potentially overwhelming selection of products.
• Attract customers who…