Better Health: Let’s rethink healthcare

Published on February 28, 2023

From new vaccines to healthcare apps, smart watches, and weight loss therapies – the opportunities for healthcare to deliver more value seem endless. Until recently, payers reacted to these trends with scepticism and resistance. How can the industry rethink healthcare and make “better health” a reality?

The past few years showed how quickly the healthcare industry can act. New partnerships were formed, commercial decisions were accelerated, and vaccines were developed at record speed. Healthcare’s response was, in many ways, brilliant. However, it was also a strong reminder that the industry has been mostly reactive rather than proactive.

We know that healthcare dedicates an immense amount of its time and resources to treating disease. But how much effort is put into maintaining and improving the population’s overall health and wellbeing? And is it enough?

The healthcare industry can do better

At Simon-…