Selling cars with virtual dealerships and AI: Fiat’s Metaverse Store

Published on March 22, 2023

Virtual dealerships: A way to connect with customers in a more immersive and convenient buying experience? We look at Fiat’s Metaverse Store to discuss the benefits and challenges of using AI-powered platforms in automotive sales.

As development of the metaverse progresses, automotive brands are looking for new ways to connect with customers and offer a more immersive and convenient buying experience. In recent months, two major car brands have announced plans to launch virtual dealerships powered by AI sales reps. One of them is Fiat, which recently unveiled its Metaverse Store, a virtual platform developed in collaboration with Microsoft and Touchcast. In this spotlight, we take a closer look at Fiat’s new buyer experience and how such…

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