The future of commercial strategy: The business case for pricing software

Published on March 27, 2023

In many industries, pricing decisions and implementation of pricing systems require analysis, workflows, algorithms, and IT interfaces that are tailored to the available data. In this Simon-Kucher Engine series, we discuss the advantages of adopting specialized pricing software and look at the different use cases.

The future of pricing is in software. In many markets with high price fluctuation, it’s already an integrated part of the sales and distribution process. The frontrunner has traditionally been the tourism industry, where each price from airplane tickets to room booking is automatically tailored to a specific situation and circumstance. It’s foreseeable that with expanding digitalization, pricing software will soon be integrated into all commercial industries.

Laying the foundations for pricing is a complicated and time-consuming task. Pricing managers need all the…

Continue reading on website
Other news

Boosting net dollar retention in 2023

March 27, 2023
As a SaaS leader, your job has gotten tougher since the start of the year. Acquisition especially, has become more challenging in the last few months. Potential customers are cutting costs and are poised to slash their new technology budgets and delay buying decisions. To maintain their edges, SaaS companies should shift gears. Instead of focusing too much on acquiring new clients, they should foc

Better Growth for Banks

March 27, 2023