Taking ownership of sustainable growth: How to build an effective pricing team

Published on July 4, 2023

When it comes to pricing, today’s B2B companies are influenced by several macroeconomic trends and financial uncertainties. Pricing fatigue is rampant — both for providers and customers alike — and this makes having an effective pricing team more imperative than ever. 

There are several uncertainties influencing pricing at the moment. Inflation is rampant, purchasing power is decreasing, and this has put pressure on many companies to be reactive in their pricing decisions. As such, with multiple changes happening in short periods of time, both businesses and customers are plagued with pricing fatigue. 

For B2B companies that want to succeed in this landscape, a pricing team is a must-have. This not only ensures that there is dedicated ownership of this function, it also positions companies to have sustainable and profitable growth. In fact, according to our Global…

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