Marketing effectiveness – Get more sales out of your marketing budget, Stockholm

How do you get more sales out of your marketing budget or maintain sales with a lower budget?

With recession looming and the pressure on marketing investments generally increasing, for example as the cost of media rises, spending marketing budgets effectively has never been more essential to creating better growth. However, companies often fail to maximize their return on marketing investments, either because they lack insights into marketing profitability at the channel level or their marketing expenditure is not well aligned with their strategic business priorities. What’s more, as customers’ purchasing and media consumption habits change, companies need to adopt new formats and channels and adjust their campaign strategies in response. Our experience shows that companies can improve their return on marketing investment by over 20 percent using a data-driven approach.