The US electric vehicle market: Cultivating consumer interest for the long term

Published on May 19, 2023

Electric vehicles (EVs) won’t be replacing gas-powered cars overnight. But with government legislation, original equipment manufacturer (OEM) pledges, and a burgeoning EV market, an electric future isn’t far off. How should OEMs reinvent their model lineups to cultivate consumer interest longer term?

With the future of automotive undoubtedly in electrification, automakers need to consider how to position their product in the long term. Part 3 of this series explained how OEMs can find success quickly by offering premium EVs targeted at high-income buyers. However, the luxury space will eventually become oversaturated, and the differentiated…

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