Managing deposits in the new interest rate environment in the UK
Interest rates have returned to more conventional levels, and deposit accounts are once again emerging as a viable and attractive option for those looking for a return on their money with minimal risk.
Understanding deposit flows has become even more important as savers look to make informed decisions to maximize their returns whilst also worrying about the safety of their savings.
At the same time Fintechs are continuing to innovate by taking a more holistic view of the overall savings proposition and gaining an edge over traditional banks by offering more personalized and flexible savings options and leveraging technology to provide a superior customer experience.
So, how should banks respond to upgrade their deposit strategies and stay competitive in this new environment?
