Growth during volatility: The competitive edge through pricing, sales, and marketing

In the first installment of our Growth During Volatility series, we took a deep dive into how B2C executives should manage their growth plans at a time when the macroeconomic environment is constantly evolving. But what are the tactics consumer business leaders should be focusing on to ensure balance between consumer needs and expectations, and a business’ survival and growth?

In part two of this 3-part series, we discuss how B2C companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to…