Beyond the new: Innovating for long-term value

Published on June 15, 2023

In a digital and connected world flooded with new technologies, businesses must shape their innovation strategies around meaningful outcomes.

Companies have always tried to innovate for competitive advantage. Yet in today’s world of hyper-rapid technology change, that challenge has become tougher. The question is not just how to keep abreast of technological advances, but how to do so in a way that creates enduring value—for customers as well as for the long-term health of the business?

“Technology and artificial intelligence have created a huge amount of uncertainty for companies,” says Sara Yamase, Partner and Head of the Software, Internet and Media practice at commercial growth specialists Simon-Kucher. “They are not sure how to organize for innovation, and they are not sure whether it should be a top-down process from the corporate leadership or a bottom-up process driven by the market. Above all, they are asking how they can ensure that there is a…

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