Connectivity reshaping industrial channels: How to monetize industrial goods in a digital world

Published on December 18, 2018
Connectivity reshaping industrial channels: How to monetize industrial goods in a digital world Douglas Jensen Tue, 12/18/2018 - 11:12am

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As digital connectivity alters channel strategies and as product development lead times continue to shrink, pricing becomes even more important in the quest to not only survive, but increase profitability. Sometimes, challenges become opportunities, and veteran marketers tap their experience to capitalize.

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https://www.smartindustry.com/articles/2018/connectivity-reshaping-industrial-c…
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