Virtual metaverse spaces to enhance sales channel extensions

Published on June 7, 2023

Brands are continuing to explore the metaverse. As innovative projects are being brought to life, many companies are also exploring potentially new and innovative sales and marketing that the metaverse enables. Those that tap into this landscape early may be able to capture an advantage when it becomes more mainstream.

The metaverse is steadily gaining traction. And as brands and consumers start to engage in virtual worlds, may also be time to rethink sales and marketing channels.

Sygnum, a digital asset bank, is one of the businesses prioritizing tech advancement and investment. The crypto bank entered the metaverse space last year with the launch of its Decentraland hub.

It was the first Swiss bank to open such a virtual location. The three-story hub is designed after New York’s Times Square and users can engage virtually with one another.…

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