The new Twitter: Using Threads in your marketing mix
Published on July 21, 2023
More and more users are joining Threads, discovering a real alternative to Twitter for the first time. With over one hundred million joining the new network within days, marketing departments should take a closer look to leverage the network for their strategic purposes.
The most trending Twitter hashtag might soon turn into #threads. A real competitor for Twitter is on the rise with countless possibilities for marketing.
In summer 2023 it’s still early in the game, but the potential for future targeted marketing growth could be enormous. Especially when combined with GenAI technology that can deliver fast-paced marketing content tailored to the newest trends. But how can you analyze the actual impact of a new marketing channel? And…
