Commercializing generative AI: How can you extract business value from ChatGPT and Co?

Published on July 27, 2023

GenAI is storming the world, but most firms don’t realize the capability of the technology. How can marketing and sales departments differentiate between the hype and reality? In this article, our Simon-Kucher Elevate experts explain the potential use cases and commercialization strategies with GenAI.

As we navigate through the first wave of GenAI, we realize that the technology quickly reaches maturity: It won't be surprising if "GPTing", much like "Googling", soon becomes a common term representing the use of AI models such as GPT-4 for content generation or customer support.

And every week and month there are new technological advances in GenAI: Today's models can already create unique, human-like content and interactions providing a powerful edge for businesses in competitive markets.

GenAI will revolutionize marketing and sales by personalizing customer experiences, optimizing campaign strategies, and unlocking new revenue streams. For…

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