Unlocking Growth in Macroeconomic Turbulence
Published on October 8, 2023
As inflation remains high, costs volatile, and skilled-labor scarce – companies have limited options in cost-cutting programs to protect margins and are focusing on commercial levers.
Partners Dr. Andreas Jonason and Håkon Sæberg will walk through how to best prepare and adapt your pricing and negotiation strategies to today’s macroeconomic environment based on Jonason’s recently published book Besegra Inflationen, nominated for Marketing Book of the Year in Sweden.
This breakfast event will focus on the following themes:
- Understanding how key macroeconomic trends impact your customer base
- Raising prices without sacrificing growth
- Tailoring your negotiation strategy to each specific customer
- Protecting margins in concessions
Who should attend:
We welcome participates from all industries. This event is designed for…
