Examining the business case for streaming services’ pricing potential

In episode one of our Global Streaming Study, we highlighted three key points – the slowdown of growth in streaming hours, increasing subscription fatigue, and widespread price sensitivity. In this next installment, our experts focus on the battle for streaming market share. How are providers perceived by customers? Can they differentiate themselves from the competition?

The consensus from our 2023 Global Streaming Study is simple: providers need to focus on their USPs. In doing this, they enhance a customer’s perceived value of their product and reduce churn likelihood, which can then help in finding room for price increases.

Our study underscores the need for streaming providers to stand out in this highly competitive market. It’s essential to consider the global…