Monetizing wearables: Unlock opportunity in a competitive market

Published on March 8, 2023

The wearables market is dynamic and constantly evolving, with new and established players competing for relevance. We explore growth strategies and discuss how connecting the dots between wearables and healthcare can unlock new opportunities.

Today’s consumers wear their hearts on their sleeves. Or rather, around their wrists. With over 200 million users of smartwatches worldwide, consumers everywhere are gaining real-time data on their heart rate and other health-related aspects including sleep patterns and activity. The convenience and accessibility of health wearables, combined with their ability to provide personalized data, make them a popular choice for those interested in improving their health and wellness.

Consumers are not only focused on being healthier – they also want to understand the hows and whys. Wearables are able to…

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