In a Constantly Changing Landscape, Ensure that your Commercial Strategy Aligns with Shopper Behavior

Overview:

The rollercoaster ride that consumers have been on since the pandemic continues. Inflation was up, now it’s coming down (and stabilizing). The story is no different for retailers. Sometimes they have too little stock on the shelves and at other times it gathers dust. These pressures are all under the umbrella of recession being an imminent fear at times, and at other times it is a distant possibility. Predicting ever-changing consumer preferences, anticipated spending habits, and perceptions is near impossible and the winning retailers are the ones that are consumer-centric.

Why you should join the session:

• In Simon-Kucher’s 5th Annual Holiday Shopping Study, we explore how consumers will adapt to the macroenvironment in 2023.
• Our insights are based on 1,000 consumers that are representative of the US population.
• We share strategies and tactics for what retailers can expect for the…