Monetizing sustainable innovations at the start of the value chain: Key success factors to reward the innovator

Published on July 8, 2023

Many chemicals and materials companies operating at the start of the value chain have started developing sustainable solutions. However, these companies face the unique challenge of added margin in each step of the value chain, making the product prohibitively expensive down the line. By defining and quantifying value at different points of the value chain and engaging in revenue and price model discussions, companies can start to tackle this challenge.

Sustainability has become a paramount consideration for companies due to a combination of push and pull factors. Regulatory (push) measures, such as the Green New Deal and the Fit for 55 package, incentivize the reduction of emissions and drive the business case for greener products. Additionally, our latest Sustainability Study reveals that 71% of global consumers are actively changing their lifestyles to…