Retail investments study 2024: Business Models at a Tipping Point?

Simon-Kucher’s retail investments study 2024 is out! We have examined the shifts in retail investors' behavior, emerging trends, and the impact of regulatory changes on investment providers for the European market. We seamlessly merge insights from data, research, and industry best practices in the study. Ready to dive into a selection of our most remarkable findings?

• The retail investor market, measured by the number of accounts, has seen impressive growth. In Germany, there has been a 26 percent increase in the number of accounts since the onset of the pandemic, but only 23 percent of customers open accounts with branch-based retail banks.
   
• Below par digital customer experience and overly complex price models are amongst the most important reasons for retail investors to shy away from incumbents and opt instead for online providers.
   
• In terms of pricing, over 70% of retail investors…