Developing the go-to-market approach for a German energy provider

Published on November 3, 2023

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Winning sustainable consumers

November 1, 2023
“Sustainability is in demand” – as consumers embrace sustainability and demonstrate this in their purchase behavior, companies must transform and innovate their businesses in order to stay relevant. This requires an understanding of what drives consumer decision-making and their willingness to pay. And as the speed of change continues to accelerate, companies should act sooner rather than later.To

Return to growth: Planning for the year ahead

November 3, 2023
It is no secret that recent times have been tough for the software industry. Growth rates have plummeted, and profitability has barely increased. Less growth at the expense of improved profitability can be an acceptable trade-off. However, this combination of decreasing growth and stable profitability emphasizes the challenges the industry is currently facing. These challenges include rising inter