Neuer Standard bei der Kaufentscheidung: Produktbewertungen

Trend Radar Study 2019: The New Power of the Consumer – Why Shoppers Love Product RatingsNicole HaidFri, 03/08/2019 - 04:55am A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Customers are relying less on marketing messages, and the balance of power is shifting toward the consumer.  Bonn – Ratings