Monetizing sustainability with C&A

Published on February 8, 2023

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The sustainable T-shirt is the new normal

The Dutch renew roughly a third of their closets each year, which amounts to buying about fifty new garments. As such, the demand for affordable fashion remains high. And with the entry of easy online shopping, this business model is strengthening more and more.

It provides a wry crux for producers. On the one hand, they see a strong demand from consumers for new outfits; on the other hand, there is a growing need to deliver this clothing supply in a sustainable way.

We sit down with Giny Boer, CEO of clothing group C&A, and discuss the consumer paradox within the clothing industry: wanting to buy more, but with a net lower impact on the environment.

What comes to mind first when you think of sustainability in clothing?

"Sustainability for clothing is mainly found in two…

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