Monetizing sustainability with Philips Domestic Appliances

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Sustainable choices aimed at the new generations as the key to success

The rate of innovation in the electronics market has been high in the past decades. Although the products are often timeless, the industry continuously succeeds improve and innovate. Material consumption plays a major role in this. On the one hand, household appliances are becoming increasingly ‘smarter’ and ‘connected’ but at the same time, a growing group of consumers want electronics that are sustainable and environmentally friendly.

Producers don’t always have direct access to consumers through a complex stream of offline and online partner models. This affects the power of persuasion they can exert. The chain is moving, but can certainly be more sustainable.

We join Henk de Jong, CEO of Philips Domestic Appliances. He takes us along in his vision of sustainability and how consumers play a central role in valorizing it.

What are the key…