Monetizing sustainability with Vion

Published on November 14, 2023

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Transparent supply chains as a basis for sustainable meat

The meat industry is a recurring subject within the sustainability issue. In recent years, a great deal of pressure has been exerted on the sector by politicians. Policy makers are advocating to downsize the local industry to reduce emissions.

At the same time, the figures show that meat consumption in the Netherlands has virtually remained stable for fifteen years. And with an important role in the overall Dutch food export, the sector is also the bread and butter of thousands of farmers. This combination makes the sustainability transition of the meat sector even more complex.

In Boxtel we join Ronald Lotgerink, CEO of Vion, to talk about sustainability within the meat industry.

In 2019, you came up with a first: starting a production line with plant-based products. Is that the future of meat?

“In 2019, we…

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