Train your pricing muscle

In the current economic climate with increased cost of capital and sustained high inflation across global markets, it’s important for your organization to have an effective annual price increase process in place. As we enter the last quarter of 2023, now is the time to start thinking about your next annual price increase.

The problem with most B2B SaaS companies today is that they’ve lost (or never developed) the “muscle” to follow through on increasing prices. We commonly see that companies are afraid to raise prices, fail to include effective price increase clauses, or insufficiently prepare for a diligent annual price increase process.

We surveyed 500 B2B SaaS leaders and found that the best B2B SaaS companies are able to effectively raise prices annually, while maintaining a higher net customer growth than others. What can we learn from these best-performing B2B Saas companies? They have trained their pricing muscle adequately, differentiate…