SaaS revenue models: From usage to business outcome-based monetization

With the tumbling of SaaS growth in 2023, profits have now taken the center stage. Traditional pricing models faced scrutiny, while usage-based solutions have seen rapid adoption recently. Looking ahead, there is a shift to implementing business outcome-based revenue models. Discover why this solution aligns SaaS success with customer outcomes and sustainable growth.

The year 2023 was a bumpy one for many B2B SaaS companies, given the challenging macroeconomic environment and market dynamics. In our 2023 Global Software Study, we reported a staggering decrease in the average revenue growth of B2B SaaS companies. The median revenue growth dropped by more than half, from above 20% to below 10%.

With SaaS companies needing to focus more on profitability than before, pricing becomes an increasingly important topic. This involves much more than pure price increases. Many SaaS companies have been changing their price models, and we have seen a strong shift to…