How to monetize Generative AI features in SaaS

The past year has shown exciting opportunities at the intersection of technology and strategy, given massive developments in Generative Artificial Intelligence (Generative AI). The technology's progression is no longer merely an item on the CTO's agenda but a focus for the entire leadership team due to the massive potential impact on revenue and costs. 

SaaS leaders anticipate over 10% revenue growth in the next two years from integrating Generative AI features into their platforms. Despite optimistic expectations, the critical question remains: How will SaaS companies ensure this revenue potential is realized?

The ability of Generative AI to autonomously generate unique, user-tailored content raises questions around monetization, resulting in a dilemma: whether to charge for these innovative features and monetize them directly or to monetize them indirectly by enhancing product value and customer experience. Previously, a new customer did not…