Four pricing mistakes you’re probably making

Getting pricing wrong results in significant loss of revenue for many SaaS businesses. Determining how much to charge for your products is complex and critically important. Price matters because it not only drives revenue and profit, but it also defines the value of your product in the eyes of your customers.

Simon-Kucher’s global B2B software study of 500+ software executives shows that most SaaS businesses are not optimizing their selling, contracting, and pricing processes today, and are sacrificing an incremental 11 – 17% in total revenue each year due to these mistakes.

Our data shows that only 39% of SaaS businesses (see Figure 1) provide their Sales teams with best practices from completed deals. While SaaS business typically provide other support , such as segmentation and objection handling materials, sharing lessons learned from successful and unsuccessful deals is important to determining…