Revenue Growth Management: an introduction to the flywheel

In recent years, Consumer Goods companies have navigated through an era of unprecedented turbulence. This period has been marked by a series of challenges, prompting companies to adopt short-term initiatives aimed at protecting profits. Initially, the focus was on managing volumes and optimizing supply chain efficiencies in response to the disruptions caused by the Covid-19 pandemic. Afterwards a sole focus on passing through cost increases in years of extreme inflation.

In the wake of the storm, Consumer Goods companies are left grappling with extensive cleanup efforts and a compelling imperative to establish robust revenue growth management capabilities, essential for fostering sustainable growth.

What is Revenue Growth Management?

Revenue Growth Management (RGM) is a relatively new concept, especially in the realm of Consumer Goods companies. In essence, RGM is a comprehensive, consumer-centric strategy aimed at placing the…