Accelerating your return to growth
2023 was a turbulent year for tech. Based on data from Layoffs.fyi, almost 1,000 tech companies conducted layoffs through the end of Q2 2023, impacting over 250,000 employees. Wayfair, Google, and Twitch (among other companies) have also announced layoffs in early 2024, suggesting that the industry has still not fully rebounded.
Despite a rough start to the year, most SaaS businesses in Simon-Kucher’s Global B2B Software Study expected to return to revenue growth in 2023 (see Figure 1). However, their expected revenue growth was significantly slower than the industry average of >20% in 2020 and 2021. Based on our study results, we have identified top performing B2B SaaS businesses with exceptional 2022 revenue growth and combined this data with our pricing and sales expertise to identify four best practices that differentiate top-performing companies.
