In-car virtual reality experiences powered by the blockchain

Holoride – an Audi spin-off founded in 2018 – is focused on bringing the metaverse into vehicles. The company aims to “make transit time count” for passengers by offering in-car XR experiences enriched through real-time car sensor data.

Whereas most VR experiences are currently mainly visual in nature their products aim to be more immersive by making users actually feel what they see. Naturally passengers are their main target group for now, but autonomous driving may also enable driver-focused use-cases at some point in the future.

Beyond these interesting consumer use-cases, their platform also creates opportunities for both automotive OEMs, who are keen to find ways to monetize their vehicle data, as well as content creators aiming to monetize their 3D content. All these parties are brought together through a central platform…