How Starbucks is using Web3 to create the ultimate loyalty program

Published on February 13, 2024

Starbucks is building on their strong foundation in loyalty programs with the introduction of Starbucks Odyssey. This new web3 loyalty program extends the current Starbucks Rewards program and allows users to engage in digital "journeys."

Starbucks is building on their strong foundation in loyalty programs with the introduction of Starbucks Odyssey. This new web3 loyalty program extends the current Starbucks Rewards program and allows users to engage in digital "journeys." As they complete these journeys, members can collect digital collectibles in the form of NFTs (non-fungible tokens) that unlock digital, physical, and experiential benefits.

These experiences, or ‘journeys’, are unique to Starbucks. They will involve interactive games or challenges designed to build the customer’s knowledge of…

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