Co-creating the future: How a Web3 platform is revolutionizing a global brand

Published on February 13, 2024

Nike is taking a major step forward in the world of Web3 and digital fashion with the launch of its standalone platform, .SWOOSH. This platform will allow users to buy, sell, and trade virtual Nike products such as apparel and shoes, as well as give them the opportunity to participate in the creation of new virtual and physical products. This move reflects Nike’s ongoing investment in Web3 and digital fashion, which includes the acquisition of digital design studio RTFKT at the end of 2021.

.SWOOSH represents a significant opportunity for Nike to drive growth in the metaverse, as it offers a number of unique features that set it apart from competitors such as Adidas, Louis Vuitton, and Gucci. For example, .SWOOSH allows creators to build around the Nike brand in a virtual environment while keeping Nike closely involved in the process. The platform also promotes…

nike

Continue reading on website
Other news

France: Recent Developments in Pricing & Market Access

February 13, 2024
Two new policies were implemented in France this year changing pricing and market access for pharmaceuticals. Experts Diane Cosset, Charles Hoffman-Martinot, and Igor Seban outline what this means for manufacturers.  Healthcare is changing in France. In line with the country’s “Healthcare Innovation Plan 2030” two new policies have been announced which are changing pricing and market access. The f

Connect with Simon-Kucher | Women in Consulting Copenhagen

February 15, 2024
/**/Are you interested in learning more about consulting and getting your questions answered?If you want to better understand what life as a consultant could look like, we invite you to our spring event, "Connect with Simon-Kucher" with Women in Consulting! We are Simon-Kucher - a growth consultancy recognized by Forbes as one of the World's Best Management Consulting Firms in 2023.About the event