Sales excellence: How to outgrow your market and competitors in 2024

By now, companies on a calendar fiscal year will have tallied their revenue, growth, and profits from 2023. After a year where GDP growth ranged from sub 1% for Europe, 2.5% for the US, to 5.2% for China, many companies are making rough guesses around their growth goals. These often fall somewhere between “continued tepid recovery” and “soft landing”.  

Inflation is subsiding somewhat and interest rates, while still at 40-year highs, have decelerated. Conflicts are persisting in multiple countries. However, most executives are optimistic about 2024, and different vertical markets are affected to different degrees.  

The results of Simon-Kucher’s 2023 Future of Sales Survey indicate that across manufacturing, distribution, and services, the top performing sales organizations are taking action.  

We re-designed elements of our annual survey to…