India's luxury market 2024: The right GTM strategy for luxury brands

India's luxury market is the fastest growing market in Asia, with continued expected growth. It’s the perfect time to enter and operate in India. However, luxury brands need to adapt to local ways of working to thrive in this complicated market landscape. Our experts dive into how to build a winning GTM strategy tailored for success in India.

Globally, the luxury market has been growing at a CAGR of 4.3 percent and is projected to generate revenue of 369 billion US dollars in 2024, up from $313 billion in 2022. In 2012, the Asia-Pacific (APAC) region contributed approximately 38 percent. Within APAC, China, Japan, and India account for $56 billion, $32 billion, and $7 billion, respectively. 

Even though India is a relatively smaller market, its robust growth rate of 33 percent as of 2022 positions it as the fastest growing Asian market and…