Why banks should make deposit management more customer centric

Today, deposits are front and center of all banks’ business strategies. However, Simon-Kucher research and exchanges with industry players show that banks need to focus more on customer needs to unlock growth through deposit management. This article explores how taking a customer-centric approach can help banks tap into opportunities in the deposit landscape, and includes industry poll results from our recent webinar in collaboration with UK Finance.

Banks should provide a broader range of deposit products for customers

In our recent webinar with UK Finance, we asked members of the banking industry about how they viewed the range of products their organization offered to customers. Only 25% thought that they had the right product range, with over 50% suggesting they had too few products to meet customer needs.

We’d have…