Mastering strategic geo-pricing: What is geographical pricing strategy?
Published on January 4, 2024
Geographical pricing strategy is widely used by some of the biggest companies in most major industries. However, many businesses overlook the benefits that it can offer. Worse yet, some businesses don’t appreciate the potential downsides of a poorly implemented strategy.
In this article, we investigate what geographical pricing is, how it works, the benefits, and the potential drawbacks.
What is geographical pricing?
Geographical pricing means adjusting a product’s price based on the buyer’s location. This pricing strategy calls for charging what people in different locations are willing to pay while maintaining a profit.
Geographical pricing strategy takes into account:
