Monetizing AI: 3 Keys to Success

Hope is not a strategy: Many companies have already launched towards an unsustainable business model with Generative AI

In the rush towards AI, we are seeing many of the same monetization mistakes that businesses in Silicon Valley have made in the past. In this technological evolution, the consequences will come much faster. Traditional thinking will tell you to be the first to market, but the spoils will go to the ones that thought about monetization from the start. Designing the product around the price is more relevant than ever.

In Simon-Kucher’s recent Global Software Study, 92% of B2B Software as a Service (SaaS) leaders reported that they expect to have new products and features using Generative AI and Large Language Models (LLMs) within the next 18 months. 75% expect these to drive significant incremental revenue. However, there seems to be underlying skepticism on customer value: the majority of leaders expect that less than half of their…