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How we helped revitalize tourism promotion in the MENA region
Published on July 5, 2024
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Rethinking Global-to-Local P&MA Strategy Activation
July 3, 2024
In our upcoming webinar, we delve into how to successfully roll-out a global P&MA strategy and activate it at the local affiliate level in order to drive a holistic, best-in-class P&MA launch. Developing a global P&MA strategy is just the first step; the key challenge lies in effectively implementing local P&MA strategies during a global commercial drug launch, which is crucial for success. Howeve
The Demand Revolution: How consumers are redefining sustainability and transforming the future of business
July 11, 2024
In "The Demand Revolution," authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg reveal how 60 years of awareness and exposure to sustainability have reshaped consumer behavior and reset expectations. As a result, the majority of consumers are now willing to buy sustainable solutions. This powerful shift places environmental practices on equal footing with price, quality, a