Provider pricing 2024: The end of one-size-fits all strategies

Published on February 5, 2024

Our Global Pricing Study results for healthcare provider companies are here. Find out why price management remains essential for the year ahead and what you can do to maximize your business growth.

Global healthcare providers aiming for commercial excellence in 2024 must adopt a more nuanced pricing strategy.  

Our recent ‘State of Pricing’ report from our Global Pricing Study (GPS) reveals that 70 percent of healthcare providers successfully passed on cost increases but many failed to reach growth targets. This highlights that the historical strategy of ‘one-size-fits-all’ price increases is no longer sustainable – a more nuanced strategy to pricing excellence is required.  

In our article, we outline key insights from the GPS report for healthcare providers and offer practical recommendations to optimize 2024 pricing structures.

Pricing trends: Past insights and 2024 imperatives

90 percent of providers signal low…

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