Dynamic pricing: Maximizing the potential of EV charging

With the electrification of transportation gaining momentum, the United States stands on the brink of a shift in its mobility landscape: By 2030, it is expected that there will be an 8-fold increase in public charger demand and a remarkable 16-fold surge in battery electric vehicles (BEVs) compared to 2021. This development would result in a ratio of approximately 20 BEVs per public charger and a huge demand for EV charging at public charging stations.

While flat kilowatt-hour (kWh) pricing has become the dominant price metric in EV charging, more differentiated pricing models are expected to become relevant in the future. Dynamic pricing emerges as strategy to better balance charging network utilization: By incentivizing charging in “off-peak” hours when plenty renewables are available in the grid, dynamic pricing fosters the “green transition” while unlocking significant cost savings for customers.

In the journey towards a more electrified and…