How can Korean Consumer Goods companies achieve profitable growth in challenging macro-economic conditions?

Due to the ongoing global economic downturn, South Korea has experienced a deceleration in its economic growth, with the national GDP growth rate stagnating at 1.4% in 2023. According to projections by the Asian Development Bank (ADB), the country’s economic growth is forecast to reach 2.2% this year, less than half of the Asian average of 4.9%. 

Conversely, consumer prices continue their upward trajectory, driven by factors such as sustained inflationary pressures and soaring raw material costs, compelling businesses to raise prices in quick succession.

To mitigate consumer dissatisfaction stemming from price hikes, a concerning trend has emerged wherein companies surreptitiously reduce product unit quantities or quality, a practice known as "shrinkflation" or "skimpflation". This phenomenon has…